The Mercer County Office of Economic Development provides a number of different programs to help small businesses succeed.

Small Business Counseling Program:

Through our partnership with the Small Business Development Center at The College of New Jersey, we offer a Small Business Counseling Program through which we are able to assist established entrepreneurs and start-up small businesses.

You can schedule a counseling appointment with the Small Business Development Center at TCNJ here. Both long established businesses and start-ups are eligible for this free program. You will have the opportunity to receive assistance from private consultants, TCNJ faculty, SBDC staff, and other highly-qualified specialists on various aspects of business including but not limited to:

• Finance
• Sales
• Marketing
• Business Planning
• Accounting
• HR/Personnel
• Government Procurement
• International Trade
• QuickBooks
• Licensing/Regulations
• Start-Up/Acquisitions
• Sustainable Business Practices & Registry

The Small Business Development Center at TCNJ also offers many On-Demand Webinars on a variety of topics from excel basics to the Paycheck Protection Program (PPP). A complete list of these webinars, which can be accessed at any time, can be found here.

Information on other events offered by the Small Business Development center at TCNJ can be accessed here.

Latino Business Institute:

In 2005, the County created the Latino Business Institute, which educates Latino business owners on how to improve business practices, achieve financial success and launch their businesses.